You Are Your Brand on Social Media

Arba Cooper

Arba Cooper, Digital Technologist, discusses how solo entrepreneurs can effectively brand themselves on social media. She emphasizes the importance of personal branding over solely focusing on business names, advocating for using personal profiles to build relationships and trust. She shares strategies like posting valuable content, engaging in meaningful comments, utilizing digital business cards, and employing email nurturing campaigns. She stresses the need for strategic, not impulsive, spending on marketing tools and services, highlighting the importance of understanding one's target audience and using technology to connect with them effectively.